THE RISE AND FALL OF ROCKY-JO

This is a story about a boy, a Rock-Star-boy, who is not just a little glimmer, but a rising star, living his life, fulfilling his dream…the life of Sex, Drugs and Rock’n’Roll, the lifestyle of the rich and famous. But at the time that he was just dreaming about a life like this, he didn’t think about the consequences it may bring. Sure, he can afford whatever he wants, Vogue became his holy book. He has got rooms packed with all the brand new clothes fresh from designers’ runways, drinking Louis Roederer Cristal everyday and wasting all his money to whatever comes to his crazy mind. But he didn’t think of the consequences before he chose that life. Next to all those nice, but shallow things that make him happy actually for just one moment, he has to cope with loneliness, fake friends, self-doubts, self-destruction and pressure to succeed. Is that all worth it, for a little fame?? Xx Armin G.
A big thank you to my great friend Mio Paternoß for being such a great model and inspiration for this editorial!! He did a fabulous job and I can’t wait for doing another exciting project with him!! Thank you very much!!
And a very special THANK’S goes to the management of the really elegant and exclusive HOTEL SANDWIRTH KLAGENFURT that made it possible for us to shoot this project in a very classy, completely elegant and stylish room!!! Thank you very much!!!

Photo: Armin Grossegger, Model: Mio Paternoß, Styling&Make-Up: Armin Grossegger, Director: Armin Grossegger